How to Engage with Your Audience on Facebook

One of the most common questions I get is "How do I get more engagement from my audience?" But a better question actually would be "How can I engage with my audience?" Your questions as a business owner should always be focused on what can I give vs what can I get. So engagement always starts first with what you give. And that means giving valuable content and giving engagement on their content, then showing interest in them and their needs.

Create content that solves problems

Once you've had some time to engage on your audiences content, you want to take some time to craft thoughtful content that solves their problems. Think about the pains they are experiencing that your product or service can solve. Think about the fears, doubts, beliefs, and objections they hold and how you can overcome them. Think about the kind of stories you can tell and the social proof you can share around the benefits and results of your product or service. You want to be producing 2 value driven pieces of content for 1 platform each day, and one long form piece like a video or blog each week. You can then break this larger pieces into sub-category content.

Engage with Likes and Comments

Once you've posted your content you want to monitor the engagement it's getting and connect with those who are engaging. Respond directly to comments within your content, and shoot a message to those who are engaging in messenger to connect and thank them, and start a conversation, or take the conversation deeper.

Be interested not interesting

Most people are too concerned about what they should say or that perfect pitch. What they should be doing instead is thinking about the kind of questions they should be asking. Get curious about the person. Look to their profile for common ground. Ask them what intrigued them or resonated for them about your content. Start to ask qualifying questions that pertain to the ways you help solve their problems based on the content you've provided. And then listen for the need. You always want to be more focused on listening for the need then focused on the perfect pitch or script.

Make a Recommendation

Now once you hear the need, don't miss out on the opportunity to offer them a solution. When you make a recommendation for your product or service or opportunity, it should always be specific to their need being solved. I always recommend you ask for permission to make a recommendation or ask them if they're open to taking a look at something that could help solve that problem, and if not, no big deal.

Recommended Resources for building your brand on social media

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Did this help you? Do you have a friend who would get some VALUE from this? Please share the love. The more we raise the bar on how we do business on social, the better of an experience it's going to be for everyone. xo Johanna

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About Johanna Hunt

I teach entrepreneur minded professionals how to create abundance of time, freedom, health, and financial security. I have a multi faceted business in the Health and Wellness Niche, and my specialty is in online marketing and simple social media strategies.

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