"I just love cold market prospecting", said no one ever. lol So I typically see two extreme ends of the spectrum when it comes to cold market prospecting. There are those who build rapport until the cows come home, and then there are those who rapid fire prospect like they just see dollar signs on people's foreheads. So where do you strike a balance with what is comfortable for both you and the person on the receiving end?
Now most leaders in Network Marketing will tell you that everyone with skin or a pulse is your ideal prospect, but I beg to differ. If you try and span your message to meet the needs of everyone, you're going to exhaust yourself and confuse your audience. If you focus on creating a very niched, clear and concise message, you're going to create conversation that converts. Think of content as a conversation that leads to a conversion of you solving your ideal prospects problem.
And before you can create this content, you need to break down who your ideal avatar is, so you can understand their language, their needs, and be clear with the transformation they want to have. So much of content creation is really about speaking to the problems you solve, and your unique beliefs and perspectives as a thought leader in your niche. You need to really empathize with their pain points, use emotion in your story telling, and help them identify how your product or service supports their similar beliefs.
So what I'm challenging you to do is shift the conversation in your content, so you can connect with your ideal prospects, and then ask them the qualifying questions that will lead them to taking a look at your offer. When you position yourself in this way, they will see you as the go to expert, and if you focus on building the relationship you'll be top of mind when they're ready to get started.
Make sure you watch the video above, where I go into more detail about how this system of generating organic leads works, and my hacks for where to find your ideal prospects once you've created their avatar.
Did this help you? Do you have a friend who would get some VALUE from this? Please share the love. The more we raise the bar on how we do business on social, the better of an experience it's going to be for everyone. xo Johanna