This topic comes up almost daily with home business owners and network marketers who are trying to build their business and brand online….Which feature should I use on Facebook to build my business? My personal profile, a fan page, or a facebook group? Here’s my short answer...they are all effective to a different degree, so I use them all. In today’s article I’m sharing with you the perks of using each feature for your business, and how to maximize your efforts by utilizing all of them.

engaging your warm market with your facebook Profile

Let’s start with your personal timeline, because I notice that most home business owners who are getting started use this space the most...and unfortunately not to their benefit. Your timeline is a great place to start building awareness and curiosity that you’re in business. It's a great place to gain exposure as a go to person on the topic of your business. It;s a place where you can get your warm market to raise their hand, inspire them with your posts, personally connect, and build a lifestyle brand around what you do.

The downside to this strategy is that there is no way to scale your business. It's limited in reaching a new market of prospects,  and you have to do all of your marketing manually, leaving little automation or time leverage. Lastly, it’s not actually meant for business, so you could be turning people off if you're filling your timeline with product promotions and sales posts.  Despite pissing off your warm market, you risk having your timeline shut down. Facebook doesn’t want you building a business on a personal page, hence why it’s called a personal page.

Attracting new clients with Your Facebook Fan page

Now let’s talk about Fan Pages. When I started my business back in 2012, the first thing I did was create a fan page...mind you, back then I was doing all sorts of things the wrong way and was not getting any business through my efforts. But regardless of how good you are at it, the fact that you’re making the effort to have a fan page shows you’re serious about your business and positions you as a pro.

Having a fan page allows you to create automation in your business, get leads on autopilot, and have an unlimited amount of followers...with your personal profile you are capped at 5,000. Keep in mind, this strategy is a long term approach to your business, so you need to have a long term vision and mindset. If you’re one of those people who says “well I’m going to just try it out and see how it goes” then I’d recommend doing some work on your business mindset before using this strategy.

Change your game on facebook

If you want to start attracting qualified leads into your business on a daily basis, without having to prospect strangers in public, or chase after your friends and family, than here is a fabulous resource that I both use and recommend to my friends in network marketing. Grab this Free 10 Day Recruiting Bootcamp By Clicking here.

Now you do need to pay to play when it comes to Facebook pages, but like any business, it’s important to invest in the things that are going to give you a return. I wish I hadn’t waited so long to brand my business and start running ads through Facebook. My gut told me this was the way to go, but I was scared of what others might think, so I played it small for way too long.

Finally I got tired of the hamster wheel that my business was becoming, and I was feeling like maybe I didn’t really have the time freedom I was looking for. I was afraid if I took my foot off the pedal for a minute, my entire business would come crashing down on me. That's when I started searching for solutions to build my business online, and I came across Attraction Marketing.

Pro Tips

If you’ve been following my business for the last year or so, you may have noticed my online game is much stronger, and you might be wondering what I did to change my approach. Well as much as I would love to sit down and have tea with every single person I know and show them step by step how to completely transform their life, that just isn’t possible...but you can learn the exact steps I learned and implemented with The Attraction Marketing Formula. But just know, this is only for people who take their business serious and are wanting to become a professional in their niche. 

My tip to you would be to start building your lifestyle brand through your warm market on your personal timeline, while you start building up your followers alongside and sharing with your fans what you are learning (Don’t worry, you will learn all of this in The Attraction Marketing Formula). Building a following is all about taking people on a journey, so you don’t have to know everything to get started, but you do have to get started to take your business online and create the freedom you deserve.

Download my FREE Social Media Guide to help you build your presence online and gain more visibility for your business...the right way.

Building community with facebook groups

Ok, and last, but certainly not least, Facebook Groups. Now, facebook groups is a little bit like list building without having to learn the ins and outs of building a landing page, a funnel and maintaining an email list...although I still highly recommend learning these skills when the time comes in your business. The beauty of Facebook groups is that it’s a place where you can give free value and information, interact and connect with your audience, and create a community around your brand.

Another reason why I love Facebook Groups is the ability for your entire team to time leverage in your organization. It creates social proof around your products and opportunity, and eliminates the need for extensive training when a new team member is getting started. It’s a very simple way to duplicate in your business, however, you need to be active in the group consistently. It's all about giving value, and it works best when everyone in the community gets engaged...especially your team.

So, let’s wrap this up. If you’re feeling overwhelmed with getting started, here is my recommendation:

While you’re learning about ads and building your fan page, start building a consistent presence on your timeline where you share your lifestyle and create curiosity around what you’re doing. Let people know you’re offering a free group where you are expanding on the knowledge you've received, and invite them to join your community!

Did this help you? If so, I would greatly appreciate if you left a comment and shared this with your Facebook friends by simply hitting the share button! xo Johanna

Here are some additional resources for your business, because you're awesome! 

• ​Quick Start Guide to Mastering Content Creation for Your Business Click Here

• Join My Free Facebook Mastermind Group​ Click Here