4 Ways to build trust with your audience and get better results in your business.

Right now I’m reading my book of the month called The Speed of Trust with Stephen M. R. Covey. As a public figure and influencer, I do believe that trust is the force behind any success we have, and if we don’t have it, we will not have success in anything we do. Ego can only take us so far and will limit us from reaching our full potential, or making the level of impact we need to make in the world. This is our ultimate purpose, and when we have trust, we can influence many. I do believe it’s what separates the good from the great.

Why is it we feel compelled to follow some people, and unfollow others? Why do we choose one over another? How do we decide who to do business and life with? And how do people decide if they will do life with us? This has been a topic that has come up a lot recently inside my business circles and I feel like it’s a strong topic that needs to be addressed. This book landed in my lap at the perfect time. Funny how life does that, eh?!

So I want to share few highlights from the book and how they apply to your business. Covey describes these 4 chords that build trust and loyalty amongst our peers. Im going to address each one and apply it with an example to common trends taking place in our business world today.

Integrity and Intent

There is nothing worse then someone at a business meeting who is on the prowl to sell their stuff, speed network, and shove their card in your hand, assuming that you like them or need their service. Or a business owner online who spams their networks with sales posts, or copys and pastes their message to multiple people each day. We don’t like being added on groups without an invitation, nor do we like to be group messaged. You may have the right intentions, but it doesn’t come across that way - because to the receiver they are just another number and they feel like they have a Dollar $ign on their forehead. If you truely want to be helping people and serving their needs, you need to connect with these people, have those conversations, and be ok when they don’t have a need for your product or service. If your intent is to serve and give value, then think about some ways you can do that to draw people to you.


So, these actions above are a quick way to lose credibility, but that doesn’t mean you can’t get it back. We all learn as we go. I didn’t know what I was doing when I started online, my intentions were good, but I lacked skill and credibility. In order to build it, you need to learn some skills. If you’re just getting started, share in your bio and your story your past life or business experience that makes you a credible source whom people can trust. Blogging is a great way to build credibility. Sharing your knowledge and skillset with your audience is a great way to build credibility. And be honest if you don’t know the answers, that will build more credibility then someone who lies about their expertise. Be ok to pass someone on to a person who can serve them, and they will have more trust in you then if you try and fake it.


This comes down to your skill set. You know for the first few years in my home business I was told to dumb it down so I could be duplicatable?! I know, right?! Who wants to build a business with someone who is suppose to be their leader, but appears to have no idea what they’re doing. Success leaves clues and you can bet that if I’m investing my time or my money into a business, I want to know that this person has a track record for success. I do not make decisions based purely on emotion. Yes I want to like and trust someone, but I also want to know that they are the best person for the job. So whatever business you are in, you want to be mastering both a skillset and a mindset for success.


Are you seeing a trend here? Notice how each of these 4 chords intertwine with one another? You cannot have 1 without the other. How can you achieve results or credibility without capability? How can you have integrity without credibility? This is why it’s important to build a strong personal brand of integrity, credibility and capability, so you can get the results you are looking for. And as your results grow, your credibility grows, and the doors of opportunity begin to open for you.

Recommended Resources for Building your Capability and Credability Online!

Free 10 Day Recruiting Bootcamp: Want to learn from my mentors in the online space? It's hard to go this journey alone and when navigating the online world, you can waste a lot of time and money, not to mention your reputation, if you don't know how to do it correctly or who you can trust to take advice from. This group and these leaders have given me incredible support but also the knowledge I needed to build a system and actually make money and generate leads online, even when I'm not working! Click here to get immediate access!

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Go Social Getting started with building your strategy on social media can feel overwhelming and there is a lot of different information out there. You could spend 100s if not 1000s of dollars hiring experts or buying programs and never really be sure if you're getting the right information that will help you build a solid foundation and grow with your business. I've been in the online world for a few years now and have sourced reliable experts and put their knowledge to the test. Trust me, its much harder to work backwards then it is to start right! Go social is the perfect guide to help you launch your brand online!

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Did you find Value in today’s tips? I sure hope so, because I know what its like to build and grow a business and I want everyone to have the freedom and flexibility that is possible when you do things in a way that align with who you are, and also with the business practices that work.

Care to share what you liked best in the comments below?

Johanna Hunt

About Johanna Hunt

I teach entrepreneur minded professionals how to create abundance of time, freedom, health, and financial security. I have a multi faceted business in the Health and Wellness Niche, and my specialty is in online marketing and simple social media strategies.

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