Success in Network Marketing is a combination of mindset, skillset, tools, support, and leadership. Most people join a network marketing company based on the products, convenience, or relationship without really knowing or understanding what they are getting themselves into. It's like the blind leading the blind, and most people don't really know or understand how to achieve success let alone help anyone else. My journey is not an overnight success, because I too didn't know what I didn't know. But now I do, which is why I can help you. Sound good?
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My network marketing back story
I got started in Network Marketing in 2012. I had a 2 month old baby in one hand and a phone in the other. I was a traditional entrepreneur leading up to motherhood, working for large sporting events in the ski and mountain bike industry. I remember just thinking to myself, there has to be a way for me to make money from this thing without having to go back to long hours, late nights, and weekends away from my family.
I didn't know at the time what residual or passive income was. I came from a long line of hard workers who struggled financially. I saw a friend actively posting about her business on Facebook, and I thought maybe I could do what she was doing, so I reached out. I attended her business presentation 2 hours away in a hotel, and I remember that feeling of hope as I listened to professional women speaking about replacing their 6 figure incomes with this little side hustle. I thought to myself, if they can do this, I can do this for sure.
My First Chapter in network marketing #thestruggleisreal
I came in with a huge ego, thinking I would go right to the top of the business. I really had no idea what I was getting into. I had very little influence, and I didn't know how to communicate with my network affectively. Despite my lack of skill, I managed to climb quickly to level 2 of 4 where I stayed for 6 years. It was enough for me to justify not going back to work, but it was not bragging rights.
Now some people come into network marketing, they do very little and expect a lot. That wasn't me. I was working my business all the time. I was hitting up all the moms at all the moms groups and in the park. Additionally I attended weekly networking events, meet ups, and hosted events in my home. Weekends I paid top dollar to stand on my feet for 8 hours at various trade shows hours from home. I was consistently posting online, all the wrong stuff. And I was driving sometimes 3 hours to host a spa party, launch a team member, or meet my prospects in a coffee shop to give them a presentation.
My network marketing aha moment
Is it no wonder why my team was not duplicating? I was doing everything it took, but who has time to duplicate what I was doing? And who would want to?! Feeling like I had very little control over my results, I craved true flexibility. It's challenging to run a business that is dependent on the favours of others.
When everything in network marketing began to shift for me
Despite all the personal development, 1000's of dollars invested in company trainings, I could not hit those top ranks. I just had this nagging feeling telling me over and over, there has to be a better way. So I started searching, and I came across some incredible trainings that helped me reframe my mindset around attraction marketing and personal branding. With the coaching I invested in, I saw my new mentors creating 6 and 7 figure success online. So I knew if it could be done, all I needed to do was follow the blueprint and I could do it too. Day after day I spent late nights learning and taking action. This is when I started creating success in a way that felt good to me.
But something was still missing, and after doing a lot of soul searching I realized I missed that support from leadership and working together as a team. I was scared to start over, but I knew deep down it was necessary to align myself with people who were building the way I wanted to build. It wasn't until I decided to partner up with my current leaders that I started having fun, building community, and creating duplication. And for the first time in my network marketing career I truly felt like I knew how to help others create BIG success online.
The network marketing mindset you need
Everything we want to create begins with mindset. You need to have full faith in the process and make a decision to be all in. That means trusting your ability to learn and grow, trusting your leadership, your company, your products, and this profession. Nothing good happens over night, so commit yourself to the process and remove yourself from the outcome. Have a vision for where you want to go, and couple that with daily action.
You don't have to have it all figured out or be an expert to create success right out the gates. Lean into the process, be coachable, and learn to lead yourself. If you can lead yourself and create results in your own life, and you put yourself out there, others will follow. It may take some time and more hustle if you don't have the influence, the skills or the mindset. But know that you can develop all of those things. I did, so I know you can.
Personal branding vs traditional network marketing
Be willing to be vulnerable and put yourself out there as your authentic self. People need to hear your story, your struggle, and how you overcame it. Fake it till you make it is not a solid strategy for anything. Instead, faith it forward! Take people on your transformation journey. Walk the walk with your products, your growth, your business. Don't try and be perfect, but aim to be relatable. This is how you stand out. Have the courage to be you. Be brave enough to expand your comfort zone on a daily basis. Confidence comes from you taking action consistently and building your results.
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Active & passive activity is key to network marketing success
So most people will only do the passive marketing piece because this is their comfort zone. They post and pray thinking that this strategy will cast a wide enough net to build their organization. It doesn't really work this way. Content is a key piece of marketing, but networking and actively building relationships is what increases the value of your content. Its the conversations you have 1 on 1 that bring the results.
A lot of people post, but they have no idea how to connect, how to deal with objections, how to close and make the sale in a way that is comfortable for the person on the other end. If you do this right, the person you are talking to should never feel sold to. Your job is to help them make the best decision for them based on your recommendation.
If you don't ask, the answer is always NO. You cant assume that people get what you're doing or understand the opportunity they have with your products or your business. Compliment your prospects, listen to their needs, share the vision you see for them, and ask if they're open. Learning the stages of marketing, but being a human first are the skills that propelled my business forward. When it stopped being about me, and being about who I can serve, everything changed. Look for ways to help people win. Don't be afraid to go the extra, hold someones hand, and even get on the phone and have a human conversation.
Leverage the Tools for network marketing duplication
Are you leveraging the tools in place? And if not, why? I know for me, in my last company, there was not a lot of leverage when it came to working smarter not harder. We didn't have tools in place to point people too, and we were doing most of the heavy lifting. You can't leverage an in person presentation like you can leverage a video. If you are doing repeat work without capitalizing on the technology we have today, your growth will be small, or you will be tired from having to do it all. I know, I've been there. Trying to be the expert in everything was killing my business and it was killing me.
A leveraged business and community has a training system in place that the average person can plug into and execute. There should be prospecting groups, training videos, product videos, comp plan videos, and team calls. Kick those awkward 3 way calls to the curb and start utilizing group chat. If you get the same question more than once, it's time to create a tool or training for that. This is a lot of work for one person, trust me I know. I was that person in my last company when we decided to go the online route. But you should have strong leaders you can learn from and leverage, because everyone has different strengths and weaknesses to pull from. Thats what makes for a stable team and organization.
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